Domestic abuse helplines have seen an 800% increase to 40,000 since lockdown.
Insight: More people are getting their groceries online.
Enter the code M0N1C4 to discreetly reach out for help.
Targeted ads will feature on social media. We will make sure that the right people see them and avoid dealing the code to everyone.
A live chat feature will appear after you enter the code. It’s subtly worded so that you can reach out for help but is also undetectable if the abuser sees it.
The code would roll out and be made accessible for all online retailers to use. The code can be regularly changed to avoid detection.