Partnership
Corona partnered with the environmental charity Coral Vita. They lab-grow climate-resilient coral and plant them in our oceans to restore our coral reefs.

Idea
We used the dimensions of different ad formats and the time taken to interact with them, as a tool to visualise the real-world data of how much coral is being lost every second due to climate change.

DOOH

https://www.campaignlive.co.uk/article/pick-week-coronas-page-turner-ad-shows-its-actually-not-great-under-da-sea/1789962