During lockdown, Amazon Prime Video wanted to share a message of solidarity and perseverance with the UK.
Unable to get ‘Casette Boy’, we tirelessly scoured through APV’s epic content, working directly with our chosen editor to produce this topical version of Daniel Beddingfield’s
“Gotta Get Thru This”.
It generated 500k hits on Twitter and over 660k on Instagram. Due to this response, APV bought ad space on TV.